"Hooked: Tracking Heroin's Hold on Arizona" was an informative half-hour special created by the Arizona Broadcasters Association in partnership with the Walter Cronkite School of Journalism and Mass Communications at Arizona State University. Developed to show the devastating effect of heroin on the state's addicted citizens, the special aired simultaneously on 100% of Arizona's 34 television stations and 93 radio stations in January 2015.
Since the launch of its “Show Your Stripes campaign,” iHeartMedia has invested more than $150 million to highlight the skills of military veterans and their value to employers. The effort spans iHeartMedia’s 858 owned-and-operated radio stations across 150 markets, with each station addressing specific unemployment needs for each individual community.
The North Carolina Association of Broadcasters (NCAB) and the state’s broadcasters played a significant role in the Vietnam Veterans Homecoming Celebration. NCAB drew broadcasters from across the state to create and promote a historic one-day event for Vietnam veterans and their families.
Univision launched Es el momento (The Moment is Now), a comprehensive, multi-platform, national education initiative aimed at improving academic achievement among K-12 Hispanic students. The initiative focuses on college readiness and high school and college completion.
In the aftermath of the devastating January 12 earthquake, Signal FM Haiti reached nearly 3 million Haitians, providing them with information that helped unite families and save lives.
Univision Communications and its local radio and television stations became the first media company to launch an original, comprehensive national public service campaign designed to educate and prepare its viewers for the transition to digital television.