Rasmus Hougaard

Author and Founder of The Potential Project

Rasmus Hougaard is the founder and managing director of Potential Project, the global leading provider of leadership and organizational effectiveness solutions based on training the mind. With a proven track record of enhancing individual and collective performance, resilience and creativity, Potential Project works with Fortune 500 companies such as Accenture, Nike, KPMG and Microsoft among others across North America, Europe, Asia and Australia. Rasmus has led more than 1,500 workshops and programs and is recognized as a leading international authority on training the mind to be more focused, effective and clear in an organizational context. He is coauthor of The Mind of the Leader – How to Lead Yourself, Your People and Your Organization for Extraordinary Result, published by Harvard Business Review Press in March 2018 and One Second Ahead – Enhance Your Performance at Work with Mindfulness, published by Palgrave Macmillan in November 2015. Rasmus is a regular contributor to Harvard Business Review as well as a sought-after speaker for his thought leadership. Before founding Potential Project, Rasmus worked at the Sony Corporation and as a researcher in organizational development.