News Release
News Release
News Release
News Release
March 1, 2021
Ann Marie Cumming

NAB Launches New Program to Deepen Engagement with All Levels of Broadcast Professionals

-- Broadcast Ambassadors will serve as a direct representative for NAB membership --

Washington, D.C. – The National Association of Broadcasters (NAB) has launched the Broadcast Ambassador Program, a new volunteer initiative designed to enhance communication between NAB and its member stations’ employees at all levels to ensure stations are taking full advantage of the benefits that come with NAB membership.

Broadcast ambassadors have a direct line of communication with NAB staff, who share timely information on benefits ranging from professional growth opportunities and advocacy updates to human resources tools and technical expertise. The ambassadors in turn share this information with interested colleagues to ensure all levels of the company are reaping the benefits of NAB membership.

Those with a desire to build relationships with colleagues, communicate on behalf of NAB and provide valuable member insights are encouraged to apply or nominate an individual. Ambassadorships are open to those in non-executive or general management positions in NAB member organizations, and the application process is ongoing.

“We are excited to enrich relationships with our members through this new ambassador program,” said April Carty-Sipp, NAB’s executive vice president of Industry Affairs. “Ambassadors will complement our board of directors in helping to shape NAB’s goals to meet the industry’s evolving needs.”

Broadcast Ambassadors are distinguished representatives for their station or group working directly with NAB to meet the needs of the member company. They provide important updates and help shape new NAB initiatives and benefits by providing feedback and member insight.

As a critical point-of-contact, Broadcast Ambassadors offer guidance and information on NAB events, educational offerings, advocacy initiatives and other membership benefits. They also update their colleagues and leadership on NAB’s work on behalf of local broadcasters. Participants will be featured in NAB Member News and receive industry-wide recognition for their participation in the program. They also have the opportunity to network and engage with broadcasters throughout the industry.

All candidates must receive a recommendation from an NAB member station or group executive. For more information, contact

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at